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HNCO Group’s journey began in 2013, when its founder set out to revive India’s ancient wellness wisdom for the modern world. Starting as Herbs and Crops Overseas—an exporter of Ayurvedic herbs—HNCO built trust through uncompromising quality and ethical practices at a time when herbal products faced skepticism.

What began as a modest export venture soon grew into a global wellness ecosystem. Evolving from exports to manufacturing, research, branding, and retail, HNCO created an integrated value chain where every step—from formulation to global distribution—serves authenticity and innovation.

One of India’s earliest organizations to blend Ayurveda with clinical validation and modern branding, HNCO has since launched 50,000+ products, reached over a million consumers across 25+ countries, and empowered hundreds of wellness brands to scale globally.

Today, with ten specialized companies working as one, HNCO pioneers the world’s first fully integrated wellness value chain—honoring heritage, advancing innovation, and making genuine wellness accessible to all.